Trevor Ogborn.

Copywriter at Osprey Packs | May 2021 – Present

As a full-time staff copywriter for Osprey Packs, I am the voice of the brand. From detailed product copy and technical writing to monthly DTC campaigns, I contribute results-oriented marketing copy to support our own online sales as well as our partnered retailers. I also assist our staff Content Manager, editing stories on behalf of our Osprey Athletes, Ambassadors, and other contributors while writing high-quality content pieces of my own to support the brand’s affinity marketing efforts.

Founder of ME&ER, LLC | December 2020 – Present

Founder of an independent creative agency serving small and scaling businesses with meaningful brand and communication strategies. I’m currently involved with brand developments, website redesigns, marketing/advertising strategy, copywriting, and audio/video production.

Creative Marketing Manager of Durango Joes Coffee | April 2018 – December 2020

Oversaw and delivered on all aspects of Durango Joes’ marketing materials, including social media, website, print/digital advertising, graphic design, videography, content strategy, campaign management, loyalty programs, PR, and more. Worked closely with the Leadership team to facilitate projects, brainstorm ideas, and collaborate.

• Redesigned website and increased online sales by 300%.
• Created, wrote for, hosted, and edited the Durango Joes Podcast.
• Helped establish an online LMS for barista training and led technical writing, script preparation, videography, and editing for its classes.
• Developed campaign strategy for product launches and advertising.
• Managed all aspects of product photography, signage, and graphic design.
• Regularly wrote newsletters & social media posts.
• Provided customer support and responded to feedback in a tactful and on-brand manner.
• Participated in annual Leadership Retreats for strategic planning.
• Led the development of the current Culture Values Document for the organization.

Content Director for 360Durango.com | September 2016 – March 2018 

Worked with other local businesses to write directory listings that represented their business while delivering SEO results. Managed, edited, and produced multimedia editorial content.

• Worked with businesses to communicate their value.
• Participated in consulting with various clients.
• Wrote SEO-relevant copy for listings, websites, and brochures.
• Assisted with graphic design and photography.
• Managed a small team of content producers.
• Proofread and edited blog articles and social media posts.
• Produced video content for 360Durango and its clients.
• Wrote consistently high-quality articles and editorials for publication.
• Worked efficiently in a fast-paced environment.

Editor in Chief of The Independent | August 2014 – December 2015

Started as an online reporter in 2012 and worked up to Editor in Chief before graduating. Built a strong personal foundation for news writing, storytelling, editing, content planning, and project management in a fast-paced and collaborative environment.

• Created and managed an annual content calendar.
• Successfully managed teams of editors, reporters, and designers to meet tight deadlines for print and digital content.
• Worked closely with the financial director to budget and set advertising sales goals.
• Secured funding to travel to two SPJ Journalism Conferences, presenting at one.
• Oversaw the formation of the publication’s first video news team.
• Proofread, copy-edited, and provided design direction for print and digital publications.