Trevor Ogborn.

Copywriter with 8+ years of experience in multimedia content production and strategy, and 4+ years of direct experience in marketing.

Summary:

I believe that clear and compelling communication is pivotal to the success of any business or organization. It’s my goal to tell stories and convey information in a way that connects companies and organizations to their audience and increases their exposure. Whether you’re describing a product, highlighting an event, or profiling a person, good storytelling is about building a relationship between the audience and subject.

Education

BA in English Communication | Fort Lewis College 2012-2015

Graduated in December, 2015 with honors after presenting my thesis paper on journalism ethics and media literacy.

Highlights

  • Skilled Copywriter and Copy Editor
  • Versatile Content Producer
  • Results Oriented Strategist
  • Detailed Storyteller
  • Thorough Presenter
  • Diplomatic at Public Relations
  • Self Motivated
  • Creative Thinker
  • Deeply Curious Lifelong Learner
  • Resourceful Problem Solver
  • Eager Collaborator

Experience & Achievements

Copywriter at Osprey Packs | May 2021 – Present

As a full-time staff copywriter for Osprey Packs, I am the voice of the brand. From detailed product copy and technical writing to monthly DTC campaigns, I contribute results-oriented marketing copy to support our own online sales as well as our partnered retailers. I also assist our staff Content Manager, editing stories on behalf of our Osprey Athletes, Ambassadors, and other contributors while writing high-quality content pieces of my own to support the brand’s affinity marketing efforts.

Founder of ME&ER, LLC | December 2020 – Present

Founder of an independent creative agency serving small and scaling businesses with meaningful brand and communication strategies. I’m currently involved with brand developments, website redesigns, marketing/advertising strategy, copywriting, and audio/video production.

Creative Marketing Manager of Durango Joes Coffee | April 2018 – December 2020

Oversaw and delivered on all aspects of Durango Joes’ marketing materials, including social media, website, print/digital advertising, graphic design, videography, content strategy, campaign management, loyalty programs, PR, and more. Worked closely with the Leadership team to facilitate projects, brainstorm ideas, and collaborate.

  • Redesigned website and increased online sales by 300%.
  • Created, wrote for, hosted, and edited the Durango Joes Podcast.
  • Helped establish an online LMS for barista training and led technical writing, script preparation, videography, and editing for its classes.
  • Developed campaign strategy for product launches and advertising.
  • Managed all aspects of product photography, signage, and graphic design.
  • Regularly wrote newsletters & social media posts.
  • Provided customer support and responded to feedback in a tactful and on-brand manner.
  • Participated in annual Leadership Retreats for strategic planning.
  • Led the development of the current Culture Values Document for the organization.

Content Director for 360Durango.com | September 2016 – March 2018 

Worked with other local businesses to write directory listings that represented their business while delivering SEO results. Managed, edited, and produced multimedia editorial content.

  • Worked with businesses to communicate their value.
  • Participated in consulting with various clients.
  • Wrote SEO-relevant copy for listings, websites, and brochures.
  • Assisted with graphic design and photography.
  • Managed a small team of content producers.
  • Proofread and edited blog articles and social media posts.
  • Produced video content for 360Durango and its clients.
  • Wrote consistently high-quality articles and editorials for publication.
  • Worked efficiently in a fast-paced environment.

Editor in Chief of The Independent | August 2014 – December 2015

Started as an online reporter in 2012 and worked up to Editor in Chief before graduating. Built a strong personal foundation for news writing, storytelling, editing, content planning, and project management in a fast-paced and collaborative environment.

  • Created and managed an annual content calendar.
  • Successfully managed teams of editors, reporters, and designers to meet tight deadlines for print and digital content.
  • Worked closely with the financial director to budget and set advertising sales goals.
  • Secured funding to travel to two SPJ Journalism Conferences, presenting at one.
  • Oversaw the formation of the publication’s first video news team.
  • Proofread, copy-edited, and provided design direction for print and digital publications.

Skills

  • Copywriting
  • Technical Writing
  • Strategic Communication
  • Photography
  • Videography
  • Digital Graphic Design
  • Podcasting
  • Brand Development
  • Project Management

Software

  • Illustrator
  • InDesign
  • Lightroom
  • Audition
  • Premier Pro
  • Microsoft Office
  • WordPress
  • Google Suite

Personal Interests

  • Mountain Biking
  • Whitewater Rafting
  • Camping/Backpacking
  • Climbing Rock & Ice
  • Skiing/Snowboarding
  • Dog Ownership
  • Board Games
  • Reading
  • Podcasts
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